{"id":46055,"date":"2024-04-21T09:52:46","date_gmt":"2024-04-21T13:52:46","guid":{"rendered":"https:\/\/www.runningshoesguru.com\/?p=46055"},"modified":"2024-04-21T09:52:46","modified_gmt":"2024-04-21T13:52:46","slug":"why-is-nike-announcing-a-new-pegasus-1-year-in-advance","status":"publish","type":"post","link":"https:\/\/www.runningshoesguru.com\/2024\/04\/why-is-nike-announcing-a-new-pegasus-1-year-in-advance\/","title":"Why is Nike Announcing a New Pegasus 1 Year in Advance?","content":{"rendered":"<p>Last week, Nike announced the future release of two new Pegasus running shoes: the <a href=\"https:\/\/www.runningshoesguru.com\/2024\/04\/what-can-we-expect-from-the-new-nike-pegasus-41\/\">Pegasus 41<\/a> and the Pegasus Premium.<\/p>\n<p>We spoke already about the Peg 31, with a change of foam from React to ReactX and an updated upper.<\/p>\n<p>The same day, Nike did something they never do: they announced the future release of a brand new model &#8211; called the Nike Pegasus Premium, with a release date of Spring 2025 (which usually means anything between January and March).<\/p>\n<h2>What makes the Pegasus Premium&#8230; premium?<\/h2>\n<p>The Pegasus Premium seems to be a love letter to Nike Air Zoom technology.<\/p>\n<p>Air Zoom was developed originally for football (the European kind) shoes: athletes needed a cushioning system such as the Nike Air, but in a much lower profile than the Air and Air Max units of the decades past.<\/p>\n<p><strong>For the first time, Nike uses a full-lenght Air Zoom unit, visible from all sides of the shoe<\/strong>.<\/p>\n<p>I need to admit it looks <i>really<\/i> good. I want a pair.<\/p>\n<div id=\"attachment_46057\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><picture class=\"progressive-picture\" style=\"max-width:2560px;\"><img\r\nsrc=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-scaled-23x12.9375.jpg\" class=\"\" alt=\"\" style=\"width:2560px;-webkit-filter: blur(1px);filter: blur(1px);\"><img class=\"full-image\" decoding=\"async\" aria-describedby=\"caption-attachment-46057\"  data-type=\"image\" data-src=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" data-srcset=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-scaled.jpg 2560w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-300x169.jpg 300w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-633x356.jpg 633w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-768x432.jpg 768w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-1536x864.jpg 1536w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 767px) 95vw, 768px\" \/><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-46057\" src=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" class=\"alignnone size-full wp-image-46057\" srcset=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-scaled.jpg 2560w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-300x169.jpg 300w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-633x356.jpg 633w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-768x432.jpg 768w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-1536x864.jpg 1536w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/002_pegpremium-24018-nike-peg-pickup-shoe-16x9-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 767px) 95vw, 768px\" \/><\/noscript><\/picture><p id=\"caption-attachment-46057\" class=\"wp-caption-text\"><span class='empty-caption'><\/span><\/p><\/div>\n<p>Nike ZoomX &#8211; the premium foam found in Nike&#8217;s record-breaking shoes &#8211; is the main material for the midsole, with ReactX added to the heel.<\/p>\n<h2>How is this going to help me run?<\/h2>\n<p>We have to take Nike&#8217;s word for this, since nobody has seen a pair. The rationale behind the design of the shoe is:<\/p>\n<ul>\n<li>the Zoom Air unit is contoured to the natural profile of the foot, guaranteeing responsiveness throughout the transition from heel to toe;<\/li>\n<li>this midsole will return more energy than any previous Pegasus model (<a href=\"https:\/\/www.runningshoesguru.com\/reviews\/road\/nike-pegasus-turbo-next-nature-review\/\">including the Turbo<\/a>)<\/li>\n<li>because of the full-length of the Air Zoom unit and its design, it is meant to provide the same assistance to all runners, independent of where they land on the foot.<\/li>\n<\/ul>\n<p>Overall it would seem that the Pegasus Premium is designed top to bottom for performance. But is this going to be the case?<\/p>\n<h2>Take me back to the Nike Air Max 360<\/h2>\n<div id=\"attachment_46059\" style=\"width: 1338px\" class=\"wp-caption alignnone\"><picture class=\"progressive-picture\" style=\"max-width:1328px;\"><img\r\nsrc=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360-23x15.58734939759.webp\" class=\"\" alt=\"\" style=\"width:1328px;-webkit-filter: blur(1px);filter: blur(1px);\"><img class=\"full-image\" decoding=\"async\" aria-describedby=\"caption-attachment-46059\"  data-type=\"image\" data-src=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360.webp\" alt=\"nike air max 360\" width=\"1328\" height=\"900\" data-srcset=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360.webp 1328w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360-300x203.webp 300w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360-633x429.webp 633w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360-768x520.webp 768w\" sizes=\"(max-width: 767px) 95vw, 768px\" \/><noscript><img decoding=\"async\" aria-describedby=\"caption-attachment-46059\" src=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360.webp\" alt=\"nike air max 360\" width=\"1328\" height=\"900\" class=\"alignnone size-full wp-image-46059\" srcset=\"https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360.webp 1328w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360-300x203.webp 300w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360-633x429.webp 633w, https:\/\/www.runningshoesguru.com\/wp-content\/uploads\/2024\/04\/nike-air-max-360-768x520.webp 768w\" sizes=\"(max-width: 767px) 95vw, 768px\" \/><\/noscript><\/picture><p id=\"caption-attachment-46059\" class=\"wp-caption-text\"><span class='empty-caption'><\/span><\/p><\/div>\n<p>I clearly remember the launch of the Air Max 360 in 2006. It was the first shoe with a midsole without foam, and completely made out of a huge, full lenght Air Max unit.<\/p>\n<p>The 360 was never a technical running shoe, but it was Nike marketed it as such. Just to jog your memory (pun intended), here is one of the original videos released by Nike in 2006:<\/p>\n<p><div class=\"embed-responsive embed-responsive-16by9\"><iframe aria-label=\"iframe\" src=\"about:blank\" data-src=\"https:\/\/www.youtube.com\/embed\/gmRpqKgb_lI?si=wFL99nJP5h8ZKPkp\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<p>You can read sentences such as &#8220;would i be so light that running felt effortless?&#8221; or &#8220;could I go forever&#8221; ?<\/p>\n<p><strong>We don&#8217;t know if the Nike Pegasus Premium is going to be a gimmick<\/strong>. It could indeed be the best running shoe ever made, but you will never know from the press release until somebody starts running in them.<\/p>\n<p>Adidas sold millions of pairs of a shoe (the <a href=\"https:\/\/www.runningshoesguru.com\/reviews\/road\/adidas-ultraboost-light-review-2\/\">Ultraboost<\/a>) that took adidas&#8217; latest (at the time) innovation in running material and made a showcase out of it.<\/p>\n<p>The shoe was never amazing for running, but it was a premium shoe and people did indeed run in them. But adidas had better shoes in their lineup.<\/p>\n<h2>Why announcing a shoe now, one year before?<\/h2>\n<p>Maybe I am wrong, but I don&#8217;t remember Nike announcing shoes that will be released one year in advance. If anything, they&#8217;d keep the designs secret as long as possible so not to give time to counterfeiters to create fake versions.<\/p>\n<p>But here we are, in April 2024, discussing of a Nike running shoe that will release in the spring of 2025.<\/p>\n<p>The reality is that Nike is not doing particularly well right now. Sales are down (propped up by some consistent discounting), share prices are down and a series of re-orgs have started to help the Oregon brand save money.<\/p>\n<p>One culprit for this bad performance seems to have been indicated, both from customers, retailers and industry experts, as a <strong>lack of innovation<\/strong>.<\/p>\n<p>The Brand has been accused to focus their innovation to the top-tier of sport shoes (think Alphafly and Vaporfly) while resting a little too much on their laurels for daily training shoes such as the Pegasus line.<\/p>\n<p>Nike had to reply to these criticisms by letting everybody know they keep innovating and experimenting with different materials, technologies and ways to construct footwear.<\/p>\n<p><strong>If there&#8217;s a shoe that deserves a Premium version is the Pegasus<\/strong>. <\/p>\n<p>Brooks has added the <a href=\"https:\/\/www.runningshoesguru.com\/reviews\/road\/brooks-ghost-max-review\/\">Ghost Max<\/a> to their Ghost line and Saucony has added the <a href=\"https:\/\/www.runningshoesguru.com\/reviews\/road\/saucony-kinvara-pro-review\/\">Kinvara Pro<\/a> to their Kinvara line. <\/p>\n<p>Nike already has a Turbo version of the Pegasus &#8211; why a Premium?<\/p>\n<p>I would say &#8220;why not?&#8221;. As long as this is indeed a performance shoe and not a lifestyle shoe borrowing the name of one of running&#8217;s longest franchises, I&#8217;ll definitely be buying a pair as soon as they come out. Will I run in them? That&#8217;s still to be seen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my 20 years of working in the running shoe world, this is the first time I remember Nike announcing a new shoe one year before its intended release<\/p>\n","protected":false},"author":1,"featured_media":46056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"verdict":"","pros":"","cons":"","shoe_name":"","stars":0,"weight":"","heel":"","toe":"","heeldrop":"","rrp":"","reccomended_for":"","review_post_type":0,"title":"Why is Nike Announcing a New Pegasus 1 Year in Advance?","description":"In my 20 years of working in the running shoe world, this is the first time I remember Nike announcing a new shoe one year before its intended release.","keywords":"nike pegasus premium,nike pegasus 42,nike pegasus 2025","footnotes":""},"categories":[8,9],"tags":[],"brands":[],"shoes_type":[],"shoes_family":[],"_stcr@_rolfkleinfeld@hotmail.com":null,"review_3_website_name":null,"test_trail":null,"_test_trail":null,"usd":null,"_usd":null,"aud":null,"_aud":null,"cad":null,"_cad":null,"gbp":null,"_gbp":null,"eur":null,"_eur":null,"shoe_brand":null,"_shoe_brand":null,"shoe_name":"","pros":"","cons":"","verdict":"","weight":"","heel":"","toe":"","heeldrop":"","reccomended_for":"","rrp":"","review":null,"keywords":"nike pegasus premium,nike pegasus 42,nike pegasus 2025","description":"In my 20 years of working in the running shoe world, this is the first time I remember Nike announcing a new shoe one year before its intended release.","professional_image":null,"_professional_image":null,"usage":null,"_usage":null,"rsg_subtitle":"The Nike Pegasus Premium looks amazing - but is it going to be a good running shoe?","subtitle":null,"_subtitle":null,"introduction":null,"introduction_text":null,"conclusions":null,"model":null,"_model":null,"who_is_it_for":null,"pros_0_pro_line":null,"_pros_0_pro_line":null,"pros_1_pro_line":null,"_pros_1_pro_line":null,"pros_2_pro_line":null,"_pros_2_pro_line":null,"cons_0_cons_line":null,"_cons_0_cons_line":null,"cons_1_cons_line":null,"_cons_1_cons_line":null,"cons_2_cons_line":null,"_cons_2_cons_line":null,"water_resistance":null,"_water_resistance":null,"pros_3_pro_line":null,"_pros_3_pro_line":null,"pros_4_pro_line":null,"_pros_4_pro_line":null,"cons_3_cons_line":null,"_cons_3_cons_line":null,"cons_4_cons_line":null,"_cons_4_cons_line":null,"in_page_subtitle":null,"_in_page_subtitle":null,"image":null,"_image":null,"cushioning_type":null,"_cushioning_type":null,"cushioning_amount":null,"_cushioning_amount":null,"sizing":null,"_sizing":null,"heel_fit":null,"_heel_fit":null,"midfoot_fit":null,"_midfoot_fit":null,"toebox_fit":null,"_toebox_fit":null,"flexibility":null,"_flexibility":null,"stability":null,"_stability":null,"midfoot_fit_copy":null,"_midfoot_fit_copy":null,"best_for":null,"pe_timestamp":null,"ds_query":null,"_ds_query":null,"release_date":null,"_release_date":null,"weight_oz":null,"_weight_oz":null,"heel_drop_mm":null,"_heel_drop_mm":null,"intro_to_the_shoe":null,"_intro_to_the_shoe":null,"main_text":null,"_main_text":null,"protection":null,"_protection":null,"durability":null,"_durability":null,"responsiveness_&_speed":null,"_responsiveness_&_speed":null,"comfort_and_fit":null,"_comfort_and_fit":null,"lugs":null,"_lugs":null,"rockplate":null,"_rockplate":null,"good_for_running":null,"_good_for_running":null,"previous_model":null,"_previous_model":null,"usage_these_shoes_for":null,"_usage_these_shoes_for":null,"rrp_us":null,"_rrp_us":null,"rrp_au":null,"_rrp_au":null,"rrp_ca":null,"_rrp_ca":null,"rrp_gb":null,"_rrp_gb":null,"rrp_de":null,"_rrp_de":null,"purchased_from_name":null,"_purchased_from_name":null,"purchased_from_url":null,"_purchased_from_url":null,"heel_mm":null,"_heel_mm":null,"toe_mm":null,"_toe_mm":null,"carbon_plate":null,"_carbon_plate":null,"360":null,"_360":null,"_video":null,"who_should_buy_it":null,"_who_should_buy_it":null,"who_should_not_buy_it_":null,"_who_should_not_buy_it_":null,"build_quality":null,"_build_quality":null,"comfort":null,"_comfort":null,"value_price":null,"_value_price":null,"third_shoe":null,"_third_shoe":null,"upper_rate":null,"_upper_rate":null,"sole_unit_rate":null,"_sole_unit_rate":null,"landing":null,"_landing":null,"transition":null,"_transition":null,"toe_off":null,"_toe_off":null,"traction":null,"_traction":null,"first_impressions":null,"_first_impressions":null,"sole_unit":null,"_sole_unit":null,"custom_fields":[],"_links":{"self":[{"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/posts\/46055"}],"collection":[{"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/comments?post=46055"}],"version-history":[{"count":3,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/posts\/46055\/revisions"}],"predecessor-version":[{"id":46061,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/posts\/46055\/revisions\/46061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/media\/46056"}],"wp:attachment":[{"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/media?parent=46055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/categories?post=46055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/tags?post=46055"},{"taxonomy":"brands","embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/brands?post=46055"},{"taxonomy":"shoes_type","embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/shoes_type?post=46055"},{"taxonomy":"shoes_family","embeddable":true,"href":"https:\/\/www.runningshoesguru.com\/wp-json\/wp\/v2\/shoes_family?post=46055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}